Christian Wiedemann is the 5th generation on his family’s ranch, located near San Francisco. He grew up hosting school field trips for cattle branding events, and watching the increased interface between the suburbs and their livestock-land management. He went away to school, working in renewable energy and real estate. After a failed effort at a family management transfer, Christian is pivoting in a new direction—working to solve the challenge (and often disconnect) of land values and livestock businesses.